The rapid development of new technologies is forcing every company to reconsider the way it creates an effective digital strategy. Close but nevertheless different from a traditional strategy, the digital strategy is based on the new current trends: speed of action, flexibility and use of big-data.

Here are the 10 steps to create a successful digital strategy:

  1. Clearly define the objective of your digital strategy in the short and long term: do you want to maintain your current audience, launch a new product? This will set the foundation for upcoming actions.
  2. Define your target audience: who are the current players in your niche? What role do your future customers play in the target market?
  3. Define your story: why your product is unique and what solution will it bring to the actual (pull approach) and upcoming (push approach) challenges of the customers of your niche market?
  4. Identify your competitors: who they are, what their digital presence strategy is and what their advertising campaigns work best. Use tools such as Semrush for this.
  5. Do a seo/sem analysis of your company and define points of improvement of your rankings before your product launch in order to be on an equal footing with your competitors.
  6. Social networks: identify the communication channel(s) best suited to your new product based on the type of sale (b2b/b2c), age and country of your potential consumers. Develop a communication plan adapted to each platform.
  7. Define the content and form of your content (stories, igtvs, posts, blogs, etc.) best suited to your different communication channels (social networks, emails, website).
  8. Emails: make your contact list grow with a landing page / newsletter and define an effective emailing strategy based on your product and your future customers.
  9. Mobile marketing: check the reactivity and responsiveness of your website and target mobile users with content (shape and length) adapted to the mobile and that supports AMP for your blog. Use this Google tool.
  10. Measure the impact of your strategy with tools such as Google Search Console and Google Analytics. Make weekly and comprehensive reports for your entire digital team.